Concepedia

Sadaomi Oshikawa

SO

Statistics

Publications

9

Citations

297

H-Index

9

Active since

1968

Affiliations

University of Washington(Current)

Seattle University

Sadaomi Oshikawa is an author at University of Washington specializing in psychology, social sciences, and behavioral decision making.

Top concepts

PsychologySocial SciencesCognitive DissonanceBehavioral Decision MakingMarketingManagementPersuasionConsumer ResearchSocial PsychologyBehavioral Science

Publications per year

1968–1972

9

Publications

9

Can Cognitive Dissonance Theory Explain Consumer Behavior?

Sadaomi Oshikawa · Journal of Marketing · 1969 · 76 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18

The Relationship between Anxiety and Positive and Negative Advertising Appeals

John J. Wheatley, Sadaomi Oshikawa · Journal of Marketing Research · 1970 · 58 citations

Behavioral Decision Making, Affective Design, Negative Appeals +21

The Theory of Cognitive Dissonance and Experimental Research

Sadaomi Oshikawa · Journal of Marketing Research · 1968 · 39 citations

Cognitive Science, Manipulation (Psychology), Behavioral Decision Making +15

Can Cognitive Dissonance Theory Explain Consumer Behavior?

Sadaomi Oshikawa · Journal of Marketing · 1969 · 33 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

The Relationship between Anxiety and Positive and Negative Advertising Appeals

John J. Wheatley, Sadaomi Oshikawa · Journal of Marketing Research · 1970 · 28 citations

Advertising, Behavioral Decision Making, Fear Appeals +12

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