Kathleen O’Donnell

Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study

Somdutta Biswas, Mahmood Hussain, Kathleen O’Donnell · Journal of Global Marketing · 2009 · 135 citations

Consumer Study, Targeted Advertising, Consumer Research +18

A Theory on the Origins of Coolness

Kathleen O’Donnell, Daniel L. Wardlow · ACR North American Advances · 2000 · 45 citations

Social Behavior, Social Psychology, Experimental Aesthetic +2

Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment

Judi Strebel, Kathleen O’Donnell, John G. Myers · Psychology and Marketing · 2004 · 39 citations

Consumer Uncertainty, Behavioral Decision Making, Choice Theory +25

An investigation of consumer reactions to the use of different brand names

Subodh Bhat, Gail E. Kelley, Kathleen O’Donnell · Journal of Product & Brand Management · 1998 · 26 citations

Consumer Research, Brand Strategy, New Product +16

Good Girls Gone Bad: the Consumption of Fetish Fashion and the Sexual Empowerment of Women

Kathleen O’Donnell · ACR North American Advances · 1999 · 20 citations

Homosexuality, Education, Queer Theory +16