Concepedia

Mahmood Hussain

MH

5

Publications

430

Citations

5

H-Index

2006

Active since

Affiliations

San Francisco State University(Current)

Mahmood Hussain is an author at San Francisco State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEconomicsConsumer BehaviorArtsTradeCultureCreativity

Publications per year

2006–2009

5

Publications

5

Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study

Somdutta Biswas, Mahmood Hussain, Kathleen O’Donnell · Journal of Global Marketing · 2009 · 135 citations

Consumer Study, Targeted Advertising, Consumer Research +18

Determinants of wine consumption of US consumers: an econometric analysis

Mahmood Hussain, Susan Cholette, Richard M. Castaldi · International Journal of Wine Business Research · 2007 · 110 citations

Customer Satisfaction, Consumer Economics, Applied Economics +17

An Analysis of Globalization Forces in the Wine Industry

Mahmood Hussain, Susan Cholette, Richard M. Castaldi · Journal of Global Marketing · 2008 · 108 citations

Driving Forces, Trade, New World Wine +19

Testing interaction effects of the dimensions of market orientation on marketing program creativity

Subin Im, Mahmood Hussain, Sanjit Sengupta · Journal of Business Research · 2007 · 57 citations

Market Orientation, Program Creativity, Creativity +7

A Country-Level Analysis of Competitive Advantage in the Wine Industry

Richard M. Castaldi, Susan Cholette, Mahmood Hussain · AgEcon Search (University of Minnesota, USA) · 2006 · 20 citations · Full text

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