1
Publications
135
Citations
1
H-Index
2009
Active since
Affiliations
San Francisco State University(Current)
Somdutta Biswas is an author at San Francisco State University specializing in consumer decision making, celebrity endorsement, and consumer research.
Top concepts
ArtsCultureMarketingManagementPersuasionAdvertisingCommunicationBrand AwarenessConsumer CultureConsumer Behavior
Publications per year
2009–2009
1
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