Concepedia

Gail E. Kelley

GE

1

Publications

26

Citations

1

H-Index

1998

Active since

Affiliations

San Francisco State University(Current)

Gail E. Kelley is an author at San Francisco State University specializing in brand equity, brand positioning, and brand management.

Top concepts

Publications per year

1998–1998

1

Publications

1

An investigation of consumer reactions to the use of different brand names

Subodh Bhat, Gail E. Kelley, Kathleen O’Donnell · Journal of Product & Brand Management · 1998 · 26 citations

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