Concepedia
Statistics
Publications
14
Citations
587
H-Index
13
Active since
2010
Affiliations
Universidad de Zaragoza(Current)
Universidad de Salamanca
Instituto de Investigación Biomédica de Salamanca
Wageningen University & Research
Centro de Investigación en Red en Enfermedades Cardiovasculares
Iván Lidón is an author at Universidad de Zaragoza specializing in food science, food packaging, and agriculture.
Publications per year
2010–2020
The identification of viewing patterns of chocolate snack packages using eye-tracking techniques
Rubén Rebollar, Iván Lidón, Javier Martín‐Vallejo et al. · Food Quality and Preference · 2014 · 104 citations
Medicine, Nutrition, Nutritional Sciences +12
Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes
Rubén Rebollar, Iván Lidón, Ana Serrano et al. · Food Quality and Preference · 2011 · 99 citations
Agriculture, Food Science, Marketing +16
How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain
Rubén Rebollar, Ignacio Gil‐Pérez, Iván Lidón et al. · Food Research International · 2017 · 74 citations
Agriculture, Food Science, Marketing +13
Without words: the effects of packaging imagery on consumer perception and response
Ignacio Gil‐Pérez, Rubén Rebollar, Iván Lidón · Current Opinion in Food Science · 2019 · 70 citations · Full text
Business, Marketing, Psychology +12
Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence
Ignacio Gil‐Pérez, Rubén Rebollar, Iván Lidón et al. · Food Quality and Preference · 2018 · 40 citations · Full text
Agriculture, Food Science, Food Packaging +11
1–5 of 14