Ignacio Gil‐Pérez

How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain

Rubén Rebollar, Ignacio Gil‐Pérez, Iván Lidón et al. · Food Research International · 2017 · 74 citations · Full text

Verbal Cues, Food Marketing, Package Design +13

Without words: the effects of packaging imagery on consumer perception and response

Ignacio Gil‐Pérez, Rubén Rebollar, Iván Lidón · Current Opinion in Food Science · 2019 · 66 citations · Full text

Marketing, User Perception, Behavioral Sciences +14

Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence

Ignacio Gil‐Pérez, Rubén Rebollar, Iván Lidón et al. · Food Quality and Preference · 2018 · 36 citations · Full text

Marketing, Food Packaging, Active Packaging +12

The influence the image of the product shown on food packaging labels has on product perception during tasting: Effects and gender differences

Iván Lidón, Rubén Rebollar, Ignacio Gil‐Pérez et al. · Packaging Technology and Science · 2018 · 28 citations

Food Packaging Labels, Food Packaging, Product Labeling +29

How should I tell you this? The effects of the image used to convey that a natural yogurt is sweetened on consumer expectations and willingness to buy

Rubén Rebollar, Iván Lidón, Ignacio Gil‐Pérez et al. · Food Research International · 2019 · 28 citations · Full text

Food Choice, Nutrition, Marketing +9