Rubén Rebollar

The identification of viewing patterns of chocolate snack packages using eye-tracking techniques

Rubén Rebollar, Iván Lidón, Javier Martín‐Vallejo et al. · Food Quality and Preference · 2014 · 103 citations

Eye-tracking Techniques, Eye Tracking, Chocolate Snack Packages +3

Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes

Rubén Rebollar, Iván Lidón, Ana Serrano et al. · Food Quality and Preference · 2011 · 96 citations

Consumer Expectation, Advertising, Food Packaging +13

How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain

Rubén Rebollar, Ignacio Gil‐Pérez, Iván Lidón et al. · Food Research International · 2017 · 74 citations · Full text

Verbal Cues, Food Marketing, Package Design +13

Without words: the effects of packaging imagery on consumer perception and response

Ignacio Gil‐Pérez, Rubén Rebollar, Iván Lidón · Current Opinion in Food Science · 2019 · 66 citations · Full text

Marketing, User Perception, Behavioral Sciences +14

Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence

Ignacio Gil‐Pérez, Rubén Rebollar, Iván Lidón et al. · Food Quality and Preference · 2018 · 36 citations · Full text

Marketing, Food Packaging, Active Packaging +12