Concepedia
Statistics
Publications
6
Citations
504
H-Index
Active since
2000
Affiliations
The American College of Greece(Current)
Alba Graduate Business School, The American College of Greece
Areti Krepapa is an author at The American College of Greece specializing in marketing, business, and customer loyalty.
Publications per year
2000–2019
An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation
Cynthia Webster, Areti Krepapa · Journal of Business Research · 2000 · 188 citations
Business, Marketing, Marketing Management +12
Brand engagement in self‐concept and consumer engagement in social media: The role of the source
Christina Giakoumaki, Areti Krepapa · Psychology and Marketing · 2019 · 157 citations
Business, Communication, Marketing +12
Mind the gap
Areti Krepapa, Pierre Berthon, Leyland Pitt · European Journal of Marketing · 2003 · 91 citations
Medicine, Hematology, Internal Medicine +10
Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types
Pavlos A. Vlachos, Christos Koritos, Areti Krepapa et al. · Corporate Reputation Review · 2016 · 34 citations
Public Affairs, Marketing, Marketing Management +13
Leadership integrity and the role of human resource management in Greece: Gatekeeper or bystander?
Konstantinos Tasoulis, Areti Krepapa, Marcus M. Stewart · Thunderbird International Business Review · 2018 · 20 citations
Management, Human Resource Management, Leadership +11
1–5 of 6