Concepedia

Christina Giakoumaki

CG

Statistics

Publications

2

Citations

177

H-Index

2

Active since

2016

Affiliations

The American College of Greece(Current)

Christina Giakoumaki is an author at The American College of Greece specializing in consumer behavior, business, and marketing.

ORCID

Publications per year

2016–2019

2

Publications

2

Brand engagement in self‐concept and consumer engagement in social media: The role of the source

Christina Giakoumaki, Areti Krepapa · Psychology and Marketing · 2019 · 157 citations

, , +12

Does ingredient advertising work? Some evidence on its impact

Christina Giakoumaki, George J. Avlonitis, George Baltas · Journal of Business and Industrial Marketing · 2016 · 20 citations

, , +17

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