Steffen Zorn

Attitudinal perspectives for predicting churn

Steffen Zorn, Wade Jarvis, Steven Bellman · Journal of Research in Interactive Marketing · 2010 · 19 citations · Full text

Business, Marketing, Marketing Management +16

Compensation Models for Interactive Advertising

Astrid Dickinger, Steffen Zorn · WU Research · 2020 · 17 citations · Full text

Business, Marketing, Marketing Management +12

IMPACT OF ANIMATION AND LANGUAGE ON BANNER CLICK-THROUGH RATES

Steffen Zorn, Doina Olaru, Thomas Veheim et al. · Murdoch Research Repository (Murdoch University) · 2012 · 16 citations · Full text

Business, Marketing, Marketing Management +13

Cultural differences affect interactive television advertising

Steffen Zorn, Steven Bellman, Jennifer A. Robinson et al. · Journal of Marketing Communications · 2013 · 10 citations

Business, Communication, Marketing +8