Concepedia

Zalfa Laili Hamzah

ZL

9

Publications

528

Citations

9

H-Index

2014

Active since

Affiliations

University of Malaya(Current)

Zalfa Laili Hamzah is an author at University of Malaya specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand AwarenessBrand DevelopmentBrand EquitySocial MediaBrand ManagementConsumer Behavior

Publications per year

2014–2024

9

Publications

9

Customer experience: a systematic literature review and consumer culture theory-based conceptualisation

Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh · Management Review Quarterly · 2020 · 106 citations

Marketing, Customer Satisfaction, Culture +12

Designing corporate brand experience in an online context: A qualitative insight

Zalfa Laili Hamzah, Sharifah Faridah Syed Alwi, Md. Nor Othman · Journal of Business Research · 2014 · 102 citations

Qualitative Insight, Corporate Brand Experience, Brand Equity +12

Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

Zalfa Laili Hamzah, Hazwani Abdul Wahab, Muhammad Waqas · Journal of Research in Interactive Marketing · 2021 · 88 citations

Social Media Users, Digital Marketing, Consumer Research +20

Elucidating perceived overall service quality in retail banking

Zalfa Laili Hamzah, Siew Peng Lee, Sedigheh Moghavvemi · International Journal of Bank Marketing · 2017 · 84 citations

Total Quality Management, Customer Satisfaction, Consumer Research +18

Customer experience with the branded content: a social media perspective

Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh · Online Information Review · 2021 · 47 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

Rows per page

1–5 of 9