Concepedia

Muhammad Waqas

MW

14

Publications

503

Citations

12

H-Index

2014

Active since

Affiliations

University of Malaya(Current)

COMSATS University Islamabad

Muhammad Waqas is an author at University of Malaya specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchSocial MediaBrand AwarenessMedia MarketingBrand DevelopmentConsumer BehaviorArts

Publications per year

2014–2024

14

Publications

14

Customer experience: a systematic literature review and consumer culture theory-based conceptualisation

Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh · Management Review Quarterly · 2020 · 106 citations

Marketing, Customer Satisfaction, Culture +12

Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

Zalfa Laili Hamzah, Hazwani Abdul Wahab, Muhammad Waqas · Journal of Research in Interactive Marketing · 2021 · 88 citations

Social Media Users, Digital Marketing, Consumer Research +20

The relationship between laissez‐faire leadership and burnout: Mediation through work alienation and the moderating role of political skill

Muhammad Usman, Moazzam Ali, Zahid Yousaf et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2020 · 69 citations

Job Performance, Education, Human Resource Management +16

Customer experience with the branded content: a social media perspective

Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh · Online Information Review · 2021 · 47 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah · Journal of Interactive Marketing · 2021 · 38 citations

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