Noor Akma Mohd Salleh

Customer experience: a systematic literature review and consumer culture theory-based conceptualisation

Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh · Management Review Quarterly · 2020 · 106 citations

Marketing, Customer Satisfaction, Culture +12

The entrepreneur’s perception on information technology innovation adoption: An empirical analysis of the role of precipitating events on usage behavior

Sedigheh Moghavvemi, Noor Akma Mohd Salleh, Wenjie Zhao et al. · Innovation · 2012 · 52 citations

Customer Satisfaction, Innovation Adoption, Technology Adoption +20

Relationship between information systems sophistication and performance measurement

Noor Akma Mohd Salleh, Ruzita Jusoh, Che Ruhana Isa · Industrial Management & Data Systems · 2010 · 49 citations

Firm Performance, Psm Performance, Education +17

Effect of external factors on intention–behaviour gap

Sedigheh Moghavvemi, Noor Akma Mohd Salleh, Ainin Sulaiman et al. · Behaviour and Information Technology · 2015 · 48 citations

Innovation Adoption, Behavioral Decision Making, Behavioral Aspect +27

Customer experience with the branded content: a social media perspective

Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh · Online Information Review · 2021 · 47 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25