Concepedia

Claudio Alvarez

CA

Statistics

Publications

7

Citations

852

H-Index

7

Active since

2011

Affiliations

Boston University(Current)

Baylor University

Claudio Alvarez is an author at Boston University specializing in relationship marketing, management, and marketing.

ORCID

Top concepts

Publications per year

2011–2021

7

Publications

7

Brands as relationship partners: Warmth, competence, and in‐between

Susan Fournier, Claudio Alvarez · Journal of Consumer Psychology · 2012 · 342 citations

Relating badly to brands

Susan Fournier, Claudio Alvarez · Journal of Consumer Psychology · 2013 · 191 citations

Consumers’ relationships with brands

Claudio Alvarez, Susan Fournier · Current Opinion in Psychology · 2016 · 164 citations

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How Brands Acquire Cultural Meaning

Susan Fournier, Claudio Alvarez · Journal of Consumer Psychology · 2019 · 72 citations

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships

Claudio Alvarez, Danielle J. Brick, Susan Fournier · Journal of Consumer Research · 2021 · 34 citations

, , +18

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