Larry M. Robinson

Selection of an Effective Channel Control Mix

Michael Etgar, Ernest R. Cadotte, Larry M. Robinson · Journal of Marketing · 1978 · 124 citations

Management, Marketing, Channel Management +8

A citation and profiling analysis of pricing research from 1980 to 2010

Robert P. Leone, Larry M. Robinson, Johanna Bragge et al. · Journal of Business Research · 2011 · 101 citations

Business, Business Economics, Economics +10

Testing the Effectiveness of Alternative Foot-in-the-Door Manipulations

Robert A. Hansen, Larry M. Robinson · Journal of Marketing Research · 1980 · 64 citations

Public Health, Organizational Behavior, Behavior Guidance +7

Measuring the impact of marketing scholars and institutions: an analysis of citation frequency

Larry M. Robinson, Roy D. Adler · Journal of the Academy of Marketing Science · 1981 · 39 citations

Management, Marketing, Marketing Management +14

Testing the Effectiveness of Alternative Foot-in-the-Door Manipulations

Robert A. Hansen, Larry M. Robinson · Journal of Marketing Research · 1980 · 27 citations

Public Health, Organizational Behavior, Behavior Guidance +7