Concepedia
Statistics
Publications
8
Citations
805
H-Index
Active since
2008
Affiliations
University of Southern Mississippi(Current)
St. Edward's University
Michigan State University
Wesley A. Pollitte is an author at University of Southern Mississippi specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer BehaviorConsumer ResearchStrategic ManagementInteractive MarketingEducationMotivationGlobal Strategy
Publications per year
2008–2023
An assessment of the measurement of performance in international business research
G. Tomas M. Hult, David J. Ketchen, David A. Griffith et al. · Journal of International Business Studies · 2008 · 473 citations
Performance Management, International Management, Performance Measure +10
Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs*
Cornelia Dröge, Michael A. Stanko, Wesley A. Pollitte · Journal of Product Innovation Management · 2009 · 146 citations
Materialism, Status Consumption, and Market Involved Consumers
Leisa Reinecke Flynn, Ronald E. Goldsmith, Wesley A. Pollitte · Psychology and Marketing · 2016 · 76 citations
Consumer Motivation, Consumer Study, Consumer Research +22
EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION
Debra Zahay, David Altounian, Wesley A. Pollitte et al. · Marketing Education Review · 2018 · 25 citations
Teacher Education, Resource Deployment, Marketing Curriculum +12
Virtual dressing room media, buying intention and mediation
Gallayanee Yaoyuneyong, Wesley A. Pollitte, Jamye Foster et al. · Journal of Research in Interactive Marketing · 2018 · 24 citations
Shopping Enjoyment, Customer Satisfaction, Engineering +18
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