Concepedia
Statistics
Publications
3
Citations
67
H-Index
Active since
2018
Affiliations
St. Edward's University(Current)
The University of Texas at Austin
David Altounian is an author at St. Edward's University specializing in management, innovation, and entrepreneurship.
Top concepts
ManagementBusinessEducationMarketingInnovationVenture CapitalEntrepreneurshipHigher EducationBusiness StrategyStrategic Management
Publications per year
2018–2020
Articulating Problems and Markets: A Translation Analysis of Entrepreneurs’ Emergent Value Propositions
Clay Spinuzzi, David Altounian, Gregory P. Pogue et al. · Written Communication · 2018 · 30 citations · Full text
Value Proposition, Value Theory, Translation Analysis +18
EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION
Debra Zahay, David Altounian, Wesley A. Pollitte et al. · Marketing Education Review · 2018 · 25 citations
Teacher Education, Resource Deployment, Marketing Curriculum +12
Go or No Go: Learning to Persuade in an Early-Stage Student Entrepreneurship Program
Clay Spinuzzi, David Altounian, Gregory P. Pogue · IEEE Transactions on Professional Communication · 2020 · 12 citations
Venture Development Process, Startup Ecosystem, Education +18
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