12
Publications
339
Citations
11
H-Index
2016
Active since
Affiliations
Michael Adu Kwarteng is an author at Tomas Bata University in Zlín specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingEconomicsConsumer ResearchDigital MarketingInteractive MarketingTechnologyConsumer BehaviorCustomer Satisfaction
Publications per year
2016–2024
12
12
Abdul Bashiru Jibril, Michael Adu Kwarteng, Michal Pilík et al. · Sustainability · 2020 · 44 citations · Full text
Customer Satisfaction, Online Adoption, Digital Marketing +20
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