Michal Pilík

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

Abdul Bashiru Jibril, Michael Adu Kwarteng, Miloslava Chоvancοva et al. · Cogent Business & Management · 2019 · 95 citations · Full text

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

Abdul Bashiru Jibril, Michael Adu Kwarteng, Michal Pilík et al. · Sustainability · 2020 · 44 citations · Full text

Customer Satisfaction, Online Adoption, Digital Marketing +20

Efficiency measurement of national innovation systems of the European Union countries: DEA model application

Eva Juříčková, Michal Pilík, Michael Adu Kwarteng · JOURNAL OF INTERNATIONAL STUDIES · 2019 · 26 citations · Full text

The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market

Michael Adu Kwarteng, Abdul Bashiru Jibril, Fortune Nwaiwu et al. · International Journal of Information Management · 2020 · 23 citations

Domestic Market, Interactive Marketing, Management +11

On-line Shopping on B2C Markets in the Czech Republic

Michal Pilík · Journal of Competitiveness · 2012 · 17 citations · Full text