Michal Pilík

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

Abdul Bashiru Jibril, Michael Adu Kwarteng, Miloslava Chоvancοva et al. · Cogent Business & Management · 2019 · 99 citations · Full text

Business, Marketing, Marketing Management +15

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

Abdul Bashiru Jibril, Michael Adu Kwarteng, Michal Pilík et al. · Sustainability · 2020 · 46 citations · Full text

Business, Economics, Information Systems +17

Efficiency measurement of national innovation systems of the European Union countries: DEA model application

Eva Juříčková, Michal Pilík, Michael Adu Kwarteng · JOURNAL OF INTERNATIONAL STUDIES · 2019 · 26 citations · Full text

Social Sciences, Business Economics, Economics +17

The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market

Michael Adu Kwarteng, Abdul Bashiru Jibril, Fortune Nwaiwu et al. · International Journal of Information Management · 2020 · 23 citations

Management, Marketing, Marketing Management +10

Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model

Tho Huu-Hoang Nguyen, Michal Pilík, Nhat Tan Pham · Journal of Sustainable Tourism · 2024 · 20 citations · Full text

Business, Marketing, Tourism Management +12