Concepedia

Miloslava Chоvancοva

MC

21

Publications

585

Citations

13

H-Index

2011

Active since

Affiliations

Tomas Bata University in Zlín(Current)

University of Port Harcourt

International University of Rabat

Miloslava Chоvancοva is an author at Tomas Bata University in Zlín specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2011–2022

21

Publications

21

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

Abdul Bashiru Jibril, Michael Adu Kwarteng, Miloslava Chоvancοva et al. · Cogent Business & Management · 2019 · 95 citations · Full text

Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic

W.M.C.B. Wanninayake, Miloslava Chоvancοva · Journal of Competitiveness · 2012 · 86 citations · Full text

The Impact of E-service Quality on the Customer Satisfaction and Consumer Engagement Behaviors Toward Luxury Hotels

Nga Thi Vo, Miloslava Chоvancοva, Ho Thanh Tri · Journal of Quality Assurance in Hospitality & Tourism · 2019 · 76 citations

The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory

Abdul Bashiru Jibril, Michael Adu Kwarteng, Raphael Kwaku Botchway et al. · Cogent Business & Management · 2020 · 38 citations · Full text

Linking SMEs Profitability to Brand Orientation and Market-Sensing Capability: A Service Sector Evidence

Christian Nedu Osakwe, Miloslava Chоvancοva, Benson U. Ogbonna · Periodica Polytechnica Social and Management Sciences · 2015 · 36 citations · Full text

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