Christian Nedu Osakwe

Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter?

Christian Nedu Osakwe, Marek Hudík, David Říha et al. · Journal of Retailing and Consumer Services · 2021 · 109 citations

Consumer Decision Making, Consumer Uncertainty, Last-mile Delivery +9

CSR: a roadmap towards customer loyalty

Christian Nedu Osakwe, Tesilimi Oladimeji Yusuf · Total Quality Management & Business Excellence · 2020 · 63 citations

Trust Metric, Customer Satisfaction, Relationship Marketing +15

Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value

Kwame Simpe Ofori, Hod Anyigba, Ogechi Adeola et al. · Information Technology and People · 2021 · 60 citations

Customer Satisfaction, Digital Marketing, Post-adoption Behaviour +16

Customer-brand disidentification: Conceptualization, scale development and validation

Nwamaka A. Anaza, José Luis Saavedra Torres, Joe F. Hair et al. · Journal of Business Research · 2021 · 51 citations

Customer Satisfaction, Brand Equity, Customer-brand Disidentification +6

A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences

Christian Nedu Osakwe, Belén Ruíz, Hayford Amegbe et al. · Journal of Retailing and Consumer Services · 2020 · 46 citations

Customer Satisfaction, Bank Reputation, Reputation Management +12