Hayford Amegbe

Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective

Michael D. Dzandu, Charles Hanu, Hayford Amegbe · Technological Forecasting and Social Change · 2022 · 59 citations · Full text

Customer Satisfaction, Digital Marketing, Value Theory +23

A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences

Christian Nedu Osakwe, Belén Ruíz, Hayford Amegbe et al. · Journal of Retailing and Consumer Services · 2020 · 46 citations

Customer Satisfaction, Bank Reputation, Reputation Management +12

The role of brand love on bank customers' perceptions of corporate social responsibility

Hayford Amegbe, Michael D. Dzandu, Charles Hanu · International Journal of Bank Marketing · 2021 · 44 citations

Customer Satisfaction, Socially Responsible Product, Consumer Research +16

The Link between Quality of Governance and Stock Market Performance: International Level Evidence

Isaac Boadi, Hayford Amegbe · European Journal of Government and Economics · 2017 · 33 citations · Full text

International Level Evidence, Firm Performance, International Investment +16

Towards achieving strong customer loyalty in the financial services industry

Hayford Amegbe, Christian Nedu Osakwe · International Journal of Bank Marketing · 2018 · 29 citations

Strong Cloy, Customer Satisfaction, Strong Customer Loyalty +11