Concepedia

Alex Ntsiful

AN

Statistics

Publications

4

Citations

94

H-Index

4

Active since

2021

Affiliations

Tomas Bata University in Zlín(Current)

University of Pretoria

International University of Rabat

South Ural State University

Alex Ntsiful is an author at Tomas Bata University in Zlín specializing in innovation adoption, social innovation, and structural equation modeling.

Top concepts

BusinessMarketingManagementDigital MarketingSocial InnovationInnovation AdoptionStructural Equation ModelingCultureTourismEconomics

Publications per year

2021–2023

4

Publications

4

Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis

Michael Adu Kwarteng, Alex Ntsiful, Lerma Fernando Plata Diego et al. · Aslib Journal of Information Management · 2023 · 49 citations · Full text

Innovation Adoption, Effort Expectancy, Digital Marketing +22

Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire

Michael Adu Kwarteng, Alex Ntsiful, Christian Nedu Osakwe et al. · International Journal of Consumer Studies · 2022 · 23 citations

Innovation Adoption, Digital Marketing, Consumer Research +24

Transitioning to Online Teaching During the Pandemic Period: The Role of Innovation and Psychological Characteristics

Alex Ntsiful, Michael Adu Kwarteng, Michal Pilík et al. · Innovative Higher Education · 2022 · 12 citations · Full text

Organizational diversity and competency-based performance: The mediating role of employee commitment and job satisfaction

Victor Kwarteng Owusu, Aleš Gregar, Alex Ntsiful · Management & Marketing · 2021 · 10 citations · Full text

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