Abdul Bashiru Jibril

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

Abdul Bashiru Jibril, Michael Adu Kwarteng, Miloslava Chоvancοva et al. · Cogent Business & Management · 2019 · 95 citations · Full text

The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic

Mohsin Javed, Zuzana Tučková, Abdul Bashiru Jibril · Sustainability · 2020 · 89 citations · Full text

Digital Marketing, Communication, Online Customer Behavior +21

Examining the impact of abusive supervision on employees’ psychological wellbeing and turnover intention: The mediating role of intrinsic motivation

Kanwal Hussain, Zuhair Abbas, Saba Gulzar et al. · Cogent Business & Management · 2020 · 82 citations · Full text

Psychological Wellbeing, Human Resource Management, Organizational Behavior +17

Social Media as a Promotional Tool Towards SME’s Development: Evidence from the Financial Industry in a Developing Economy

John Amoah, Abdul Bashiru Jibril · Cogent Business & Management · 2021 · 50 citations · Full text

Digital Marketing, Social Marketing, Small Business Economics +23

Assessment of the effects of Covid-19 pandemic on the prospects of e-learning in higher learning institutions: The mediating role of academic innovativeness and technological growth

Daniel Edem Adzovie, Abdul Bashiru Jibril · Cogent Education · 2022 · 47 citations · Full text