Concepedia

Changjo Yoo

CY

6

Publications

966

Citations

6

H-Index

1998

Active since

Affiliations

Dongguk University(Current)

University of Southern California

Yonsei University

Changjo Yoo is an author at Dongguk University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial SciencesConsumer BehaviorCustomer SatisfactionEmotionBusinessAdvertisingCommunication

Publications per year

1998–2021

6

Publications

6

Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude

Changjo Yoo, Jong-Hee Park, Deborah J. MacInnis · Journal of Business Research · 1998 · 403 citations

Customer Experience, Customer Satisfaction, Store Attitude +13

The brand attitude formation process of emotional and informational ads

Changjo Yoo, Deborah J. MacInnis · Journal of Business Research · 2005 · 298 citations

Marketing, Customer Satisfaction, Brand Equity +8

The integrated mobile advertising model: The effects of technology- and emotion-based evaluations

Byunghwa Yang, Young-Chan Kim, Changjo Yoo · Journal of Business Research · 2012 · 204 citations

Affective Design, Targeted Advertising, Consumer Research +16

The effects of a consistent ad series on consumer evaluations

Changjo Yoo, Hae‐Kyong Bang, Young‐Chan Kim · International Journal of Advertising · 2009 · 30 citations

The effect of mobile application-driven customer participation on bakery purchase behavior: Evidence from a field experiment

Seongsoo Jang, Kiwon Chong, Changjo Yoo · International Journal of Hospitality Management · 2021 · 20 citations · Full text

Customer Satisfaction, Mobile Marketing, Mobile Commerce +13

Rows per page

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