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Kiwon Chong

KC

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Publications

1

Citations

20

H-Index

1

Active since

2021

Affiliations

Cardiff University(Current)

Kiwon Chong is an author at Cardiff University specializing in management, interactive marketing, and consumer behavior.

Top concepts

Publications per year

2021–2021

1

Publications

1

The effect of mobile application-driven customer participation on bakery purchase behavior: Evidence from a field experiment

Seongsoo Jang, Kiwon Chong, Changjo Yoo · International Journal of Hospitality Management · 2021 · 20 citations · Full text

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