Concepedia

Byunghwa Yang

BY

Statistics

Publications

3

Citations

284

H-Index

3

Active since

2011

Affiliations

Dongguk University(Current)

Byunghwa Yang is an author at Dongguk University specializing in consumer research, social sciences, and management.

Top concepts

MarketingManagementSocial SciencesConsumer ResearchInteractive MarketingEmotionEmpathyBrandingBusinessMotivation

Publications per year

2011–2016

3

Publications

3

The integrated mobile advertising model: The effects of technology- and emotion-based evaluations

Byunghwa Yang, Young-Chan Kim, Changjo Yoo · Journal of Business Research · 2012 · 204 citations

Affective Design, Targeted Advertising, Consumer Research +16

Individual Differences and Sales Performance: A Distal-Proximal Mediation Model of Self-Efficacy, Conscientiousness, and Extraversion

Byunghwa Yang, Young‐Chan Kim, Richard G. McFarland · Journal of Personal Selling and Sales Management · 2011 · 67 citations

Behavioral Decision Making, Social Psychology, Individual Differences +22

A Link between Consumer Empathy and Brand Attachment on Branded Mobile Apps: The Moderating Effect of Ideal Self-Congruence

Byunghwa Yang · Indian Journal of Science and Technology · 2016 · 13 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +19

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