Concepedia

Paola Cillo

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Statistics

Publications

13

Citations

741

H-Index

12

Active since

2005

Affiliations

Bocconi University(Current)

Paola Cillo is an author at Bocconi University specializing in business, marketing, and innovation management.

Top concepts

BusinessMarketingManagementInnovation ManagementInnovationBusiness StrategyStrategic ManagementCorporate InnovationFashionStrategy

Publications per year

2005–2025

13

Publications

13

Convergent designs in fine fashion: An evolutionary model for stylistic innovation

Rossella Cappetta, Paola Cillo, Anna Ponti · Research Policy · 2006 · 192 citations

Stylistic Innovation, Design, Fashion +8

Fostering Market Knowledge Use in Innovation:

Paola Cillo · European Management Journal · 2005 · 104 citations

Marketing, Innovation Study, Business +8

Search Styles in Style Searching: Exploring Innovation Strategies in Fashion Firms

Paola Cillo, Gianmario Verona · Long Range Planning · 2008 · 99 citations

Marketing, Information Search, Innovation Study +13

Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry

Paola Cillo, Luigi M. De Luca, Gabriele Troilo · Research Policy · 2010 · 86 citations

Product Innovativeness, Firm Performance, Market Analysis +7

Generative AI in innovation and marketing processes: A roadmap of research opportunities

Paola Cillo, Gaia Rubera · Journal of the Academy of Marketing Science · 2024 · 73 citations · Full text

Marketing Analytics, Innovation Adoption, Digital Marketing +22

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