Concepedia

Shelley R. Tapp

SR

Statistics

Publications

4

Citations

109

H-Index

4

Active since

1982

Affiliations

Saint Louis University(Current)

Shelley R. Tapp is an author at Saint Louis University specializing in marketing, marketing strategy, and direct marketing.

Publications per year

1982–2003

4

Publications

4

Choice Strategy in a Difficult Task Environment

Roger A. Formisano, Richard W. Olshavsky, Shelley R. Tapp · Journal of Consumer Research · 1982 · 41 citations

, , +14

Direct marketing in non‐profit services: investigating the case of the arts industry

Mark J. Arnold, Shelley R. Tapp · Journal of Services Marketing · 2003 · 32 citations

, , +7

An Examination of Shopping Scripts

Jeffrey J. Stoltman, Shelley R. Tapp, Richard S. Lapidus · ACR North American Advances · 1989 · 21 citations

, , +9

The effects of direct marketing techniques on performance: An application to arts organizations

Mark J. Arnold, Shelley R. Tapp · Journal of Interactive Marketing · 2001 · 15 citations

, , +4

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