Concepedia
Statistics
Publications
8
Citations
387
H-Index
Active since
1983
Affiliations
Chinese University of Hong Kong(Current)
University of New Mexico
Western Sydney University
Massey University
University of the Pacific
Julie Yu is an author at Chinese University of Hong Kong specializing in marketing, management, and culture.
Top concepts
MarketingCultureManagementLanguageConsumer ResearchBusinessPsychologyGlobalizationSocial SciencesConsumer Culture
Publications per year
1983–2010
A Quantitative Review of Research Design Effects on Response Rates to Questionnaires
Julie Yu, Harris Cooper · Journal of Marketing Research · 1983 · 218 citations
Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Julie Yu, Gerald Albaum · Journal of Business Research · 2002 · 50 citations
Culture, Consumer Culture, Hong Kong +10
Attitude Scale Methodology:
Julie Yu, Charles F. Keown, Laurence Jacobs · Journal of International Consumer Marketing · 1993 · 31 citations
East Asian Studies, Cross-cultural Research, Social Psychology +19
Is a Central Tendency Error Inherent in the Use of Semantic Differential Scales in Different Cultures?
Julie Yu, Gerald Albaum, Michael J. Swenson · International Journal of Market Research · 2003 · 26 citations
Customer Satisfaction, Multilingualism, Neurolinguistics +28
Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
Gerald Albaum, Julie Yu, Nila M. Wiese et al. · Journal of Global Marketing · 2010 · 21 citations
Business Culture, International Marketing, Cultural Factor +21
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