William Heyward Hampton

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou et al. · Journal of Marketing Research · 2014 · 483 citations

Behavioral Decision Making, Traditional Measures, Targeted Advertising +26

Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications

Christian Hildebrand, Fotis Efthymiou, Francesc Busquet et al. · Journal of Business Research · 2020 · 86 citations · Full text

Artificial Intelligence, Engineering, Speech Corpus +29

Dissociable frontostriatal white matter connectivity underlies reward and motor impulsivity

William Heyward Hampton, Kylie H. Alm, Vinod Venkatraman et al. · NeuroImage · 2017 · 58 citations

Neurobiological Mechanism, Cognitive Science, Brain Function +10

Neural connections foster social connections: a diffusion-weighted imaging study of social networks

William Heyward Hampton, Ashley Unger, Rebecca J. Von Der Heide et al. · Social Cognitive and Affective Neuroscience · 2016 · 56 citations · Full text

Neuropsychology, Brain Function, Developmental Cognitive Neuroscience +27

The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance

Fotis Efthymiou, Christian Hildebrand, Emanuel de Bellis et al. · Journal of Interactive Marketing · 2023 · 39 citations · Full text

Digital Marketing, Consumer Research, Ad Performance +23