Concepedia

Evelyn Winston

EW

Statistics

Publications

12

Citations

411

H-Index

10

Active since

2002

Affiliations

Clark Atlanta University(Current)

Georgia State University

University of South Alabama

Mitchell College

University of North Texas

Evelyn Winston is an author at Clark Atlanta University specializing in marketing, management, and business.

Top concepts

BusinessManagementMarketingStrategic ManagementConsumer ResearchBusiness StrategyConsumer BehaviorSupply ChainSupply Chain ManagementLogistics

Publications per year

2002–2022

12

Publications

12

Consumer response to stock‐out in the online supply chain

Kofi Q. Dadzie, Evelyn Winston · International Journal of Physical Distribution & Logistics Management · 2007 · 63 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +18

CUSTOMER SERVICE IN THE INTERNET-ENABLED LOGISTICS SUPPLY CHAIN: WEBSITE DESIGN ANTECEDENTS AND LOYALTY EFFECTS

Kofi Q. Dadzie, Cristian Chelariu, Evelyn Winston · Journal of Business Logistics · 2005 · 56 citations

Customer Satisfaction, Consumer Research, Potential Website Determinants +17

Organizational Culture, Competitive Strategy, and Performance in Ghana

Charlene A. Dadzie, Evelyn Winston, Kofi Q. Dadzie · Journal of African Business · 2012 · 53 citations

International Management, Competitive Strategy, Organizational Communication +15

How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework

Kofi Q. Dadzie, David K. Amponsah, Charlene A. Dadzie et al. · The Journal of Marketing Theory and Practice · 2017 · 49 citations

Market Development, International Marketing, Marketing Mix Framework +14

Market orientation of Nigerian and Kenyan firms: the role of top managers

Evelyn Winston, Kofi Q. Dadzie · Journal of Business and Industrial Marketing · 2002 · 45 citations

International Management, Market Orientation, International Business +15

1–5 of 12