Concepedia
Statistics
Publications
12
Citations
413
H-Index
10
Active since
2002
Affiliations
Clark Atlanta University(Current)
Georgia State University
University of South Alabama
Mitchell College
University of North Texas
Evelyn Winston is an author at Clark Atlanta University specializing in marketing, business, and marketing mix analysis.
Publications per year
2002–2022
Consumer response to stock‐out in the online supply chain
Kofi Q. Dadzie, Evelyn Winston · International Journal of Physical Distribution & Logistics Management · 2007 · 63 citations
Business, Marketing, Marketing Management +17
CUSTOMER SERVICE IN THE INTERNET-ENABLED LOGISTICS SUPPLY CHAIN: WEBSITE DESIGN ANTECEDENTS AND LOYALTY EFFECTS
Kofi Q. Dadzie, Cristian Chelariu, Evelyn Winston · Journal of Business Logistics · 2005 · 56 citations
Business, Management Information Systems, Supply Chain Management +15
Organizational Culture, Competitive Strategy, and Performance in Ghana
Charlene A. Dadzie, Evelyn Winston, Kofi Q. Dadzie · Journal of African Business · 2012 · 54 citations
Management, Strategic Management, Strategy +13
How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework
Kofi Q. Dadzie, David K. Amponsah, Charlene A. Dadzie et al. · The Journal of Marketing Theory and Practice · 2017 · 49 citations
Business, Marketing, Marketing Management +11
Market orientation of Nigerian and Kenyan firms: the role of top managers
Evelyn Winston, Kofi Q. Dadzie · Journal of Business and Industrial Marketing · 2002 · 45 citations
Business, Marketing, Strategic Management +7
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