Concepedia

David K. Amponsah

DK

Statistics

Publications

1

Citations

49

H-Index

1

Active since

2017

Affiliations

University of South Alabama(Current)

David K. Amponsah is an author at University of South Alabama specializing in marketing strategy, business strategy, and international marketing.

Top concepts

FinanceBusinessMarketingManagementBusiness StrategyConsumer ResearchMarketing StrategyMarketing ManagementStrategic ManagementInternational Marketing

Publications per year

2017–2017

1

Publications

1

How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework

Kofi Q. Dadzie, David K. Amponsah, Charlene A. Dadzie et al. · The Journal of Marketing Theory and Practice · 2017 · 49 citations

Market Development, International Marketing, Marketing Mix Framework +14

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