Concepedia

Isaac K. Ngugi

IK

6

Publications

310

Citations

6

H-Index

2006

Active since

Affiliations

Bournemouth University(Current)

University of Southampton

University of Bath

The Open University

Isaac K. Ngugi is an author at Bournemouth University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementInnovationBusiness StrategyStrategic ManagementNew Product DevelopmentInnovation LeadershipInnovation ManagementSupply Chain Management

Publications per year

2006–2018

6

Publications

6

Relational capabilities for value co‐creation and innovation in SMEs

Isaac K. Ngugi, Rhona Johnsen, Peter Erdélyi · Journal of Small Business and Enterprise Development · 2010 · 187 citations

Relational Capabilities, Cultural Innovation, Management +17

The Role of Internal Branding in Nonprofit Brand Management

Gordon Liu, Chris Chapleo, Wai Wai Ko et al. · Nonprofit and Voluntary Sector Quarterly · 2013 · 36 citations

Internal Branding, Brand Strategy, Nonprofit Brand Management +16

Proactive entrepreneurial behaviour, market orientation, and innovation outcomes

Gordon Liu, Wai Wai Ko, Isaac K. Ngugi et al. · European Journal of Marketing · 2017 · 27 citations

Innovation Outcomes, Entrepreneurial Motivation, Entrepreneurship +18

External supply chain flexibility and product innovation performance

Wai Wai Ko, Gordon Liu, Isaac K. Ngugi et al. · European Journal of Marketing · 2018 · 26 citations · Full text

External Supply Chain, Lead Supplier Influence, Innovation Adoption +19

The district hospital.

Mike English, Claudio F. Lanata, Isaac K. Ngugi et al. · Europe PMC (PubMed Central) · 2006 · 24 citations

Health Administration, Comparative Health Systems, District Hospital +22

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