Concepedia
Statistics
Publications
27
Citations
1.5K
H-Index
22
Active since
2005
Affiliations
Bournemouth University(Current)
University of Portsmouth
University of Bath
Thompson Rivers University
University of Turku
Chris Chapleo is an author at Bournemouth University specializing in brand management, business, and marketing.
Publications per year
2005–2024
What defines “successful” university brands?
Chris Chapleo · International Journal of Public Sector Management · 2010 · 220 citations · Full text
Business, Higher Education, Marketing +9
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chris Chapleo · Journal of Brand Management · 2011 · 140 citations · Full text
Business, Higher Education, Marketing +8
Barriers to brand building in UK universities?
Chris Chapleo · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 136 citations · Full text
Business, Higher Education, Marketing +10
Do UK universities communicate their brands effectively through their websites?
Chris Chapleo, María Victoria Carrillo Durán, Ana Castillo Díaz · Journal of Marketing for HIGHER EDUCATION · 2011 · 127 citations · Full text
Business, Higher Education, Marketing +12
Stakeholder analysis in higher education
Chris Chapleo, Chris Simms · Perspectives Policy and Practice in Higher Education · 2010 · 112 citations
Management, Higher Education, Strategy +17
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