Concepedia

Wai Wai Ko

WW

30

Publications

1.2K

Citations

21

H-Index

2009

Active since

Affiliations

The Open University(Current)

University of Southampton

Bournemouth University

Brunel University of London

University of Bath

Wai Wai Ko is an author at The Open University specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementBusiness StrategyMarketingEntrepreneurshipOrganizational BehaviorStrategyInnovationIntrapreneurship

Publications per year

2009–2024

30

Publications

30

An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

Gordon Liu, Wai Wai Ko · Journal of Business Ethics · 2010 · 102 citations

Relationship Marketing, Partnership Conditions, Management +12

Organizational Learning and Marketing Capability Development

Gordon Liu, Wai Wai Ko · Nonprofit and Voluntary Sector Quarterly · 2011 · 95 citations

Knowledge Creation, Entrepreneurship, Competitive Advantage +16

Strategic Orientation and Social Enterprise Performance

Gordon Liu, Sachiko Takeda, Wai Wai Ko · Nonprofit and Voluntary Sector Quarterly · 2012 · 91 citations · Full text

Customer Satisfaction, Brand Strategy, Strategic Practice +17

The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective

Wai Wai Ko, Gordon Liu · Journal of Business Ethics · 2020 · 86 citations · Full text

Entrepreneurship, Social Enterprises, Philanthropy +21

Environmental Strategy and Competitive Advantage: The Role of Small‐ and Medium‐Sized enterprises' Dynamic Capabilities

Wai Wai Ko, Gordon Liu · Business Strategy and the Environment · 2016 · 78 citations

Environmental Performance, Entrepreneurship, Competitive Advantage +17

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