Concepedia

Richard A. Rocco

RA

4

Publications

108

Citations

4

H-Index

2007

Active since

Affiliations

University of Memphis(Current)

DePaul University

Richard A. Rocco is an author at University of Memphis specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionAutomationTechnologyProductivity

Publications per year

2007–2016

4

Publications

4

Sales technology: Help or hindrance to ethical behaviors and productivity?

Alan J. Bush, Victoria D. Bush, Linda Orr et al. · Journal of Business Research · 2007 · 34 citations

Sales Ethics, Digital Marketing, Management +10

Exploring buyer-seller dyadic perceptions of technology and relationships

Richard A. Rocco, Alan J. Bush · Journal of Research in Interactive Marketing · 2016 · 30 citations

Customer Experience, Customer Satisfaction, Business-to-business Research +19

Teaching<i>Yes, And</i>… Improv in Sales Classes

Richard A. Rocco, D. Joel Whalen · Journal of Marketing Education · 2014 · 28 citations

Sales Force Automation Systems and Sales Force Productivity

Paul Clark, Richard A. Rocco, Alan J. Bush · Journal of Relationship Marketing · 2007 · 16 citations

Customer Satisfaction, Business Intelligence, Abstract Salespeople +19

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