Concepedia

Susan M. Lloyd

SM

Statistics

Publications

1

Citations

934

H-Index

1

Active since

2006

Affiliations

American University(Current)

Susan M. Lloyd is an author at American University specializing in behavioral decision making, social sciences, and interactive marketing.

Top concepts

TrustBusinessMarketingManagementPersuasionSocial SciencesSocial InfluenceConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2006–2006

1

Publications

1

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions

Ann E. Schlosser, Tiffany Barnett White, Susan M. Lloyd · Journal of Marketing · 2006 · 934 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +23

1–1 of 1