Ho‐Taek Yi

Examining the relationship between customer bonding, customer participation, and customer satisfaction

Ho‐Taek Yi, Chankoo Yeo, Fortune Edem Amenuvor et al. · Journal of Retailing and Consumer Services · 2021 · 80 citations

Business, Marketing, Marketing Management +16

The Impact of Entrepreneurial Orientation on New Product Creativity, Competitive Advantage and New Product Performance in SMEs: The Moderating Role of Corporate Life Cycle

Ho‐Taek Yi, Fortune Edem Amenuvor, Henry Boateng · Sustainability · 2021 · 49 citations · Full text

Management, Entrepreneurship, Strategic Management +14

Determinants of telemarketer misselling in life insurance services

Ho‐Taek Yi, Alan J. Dubinsky, Chae Un Lim · Journal of Services Marketing · 2012 · 42 citations

Business, Marketing, Marketing Management +15

Effects of Sales-Related Capabilities of Personal Selling Organizations on Individual Sales Capability, Sales Behaviors and Sales Performance in Cosmetics Personal Selling Channels

Ho‐Taek Yi, Young-Bong Cha, Fortune Edem Amenuvor · Sustainability · 2021 · 38 citations · Full text

Management, Marketing, Marketing Management +8

An Empirical Investigation of Relational Conflicts in Co-Marketing Alliances

Ho‐Taek Yi, Joseph Lee, Alan J. Dubinsky · Journal of Business-to-Business Marketing · 2010 · 26 citations

Management, Strategic Management, Strategy +13