Shakeel Ul Rehman

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Shakeel Ul Rehman, Rafia Gulzar, Wajeeha Aslam · SAGE Open · 2022 · 110 citations · Full text

Social Media, Brand Equity, Imc Outcomes +15

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis

Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar et al. · Journal of Global Scholars of Marketing Science · 2022 · 41 citations

Optical, DC and AC electrical investigations of 4-hydroxy coumarin molecule as an organic Schottky diode

Feroz A. Mir, Shakeel Ul Rehman, K. Asokan et al. · Journal of Materials Science Materials in Electronics · 2014 · 37 citations

Organic Charge-transfer Compound, Chemical Engineering, Optical Materials +9

COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar et al. · Journal of Hospitality and Tourism Insights · 2022 · 30 citations

Customer Satisfaction, Behavioral Decision Making, Psychological Risk +22

INTEGRATED MARKETING COMMUNICATION AND PROMOTION

Shakeel Ul Rehman, Maha Syed Ibrahim · SSRN Electronic Journal · 2011 · 24 citations · Full text

Customer Satisfaction, Integrated Marketing Communications, Advertising +13