Concepedia

Rafia Gulzar

RG

6

Publications

298

Citations

6

H-Index

2021

Active since

Affiliations

Dar Al Uloom University(Current)

Islamic University of Science and Technology

Rafia Gulzar is an author at Dar Al Uloom University specializing in business, management, and marketing communication.

Top concepts

BusinessManagementFinanceMarketingPublic HealthSocial MarketingMarketing CommunicationArtsTourismCovid-19

Publications per year

2021–2024

6

Publications

6

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Shakeel Ul Rehman, Rafia Gulzar, Wajeeha Aslam · SAGE Open · 2022 · 110 citations · Full text

Social Media, Brand Equity, Imc Outcomes +15

Green banking practices and environmental performance: navigating sustainability in banks

Rafia Gulzar, Aijaz Ahmad Bhat, Ajaz Akbar Mir et al. · Environmental Science and Pollution Research · 2024 · 80 citations

Environmental Performance, Engineering, Environmental Impact Assessment +10

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis

Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar et al. · Journal of Global Scholars of Marketing Science · 2022 · 41 citations

COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar et al. · Journal of Hospitality and Tourism Insights · 2022 · 30 citations

Customer Satisfaction, Behavioral Decision Making, Psychological Risk +22

The COVID-19 Pandemic Effect on the Performance of the Islamic Banking Sector in KSA: An Empirical Study of Al Rajhi Bank

Yasser Saleh Ali Almonifi, Shakeel Ul Rehman, Rafia Gulzar · SSRN Electronic Journal · 2021 · 20 citations · Full text

Rows per page

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