Concepedia
Statistics
Publications
28
Citations
1.1K
H-Index
19
Active since
2016
Affiliations
Iqra University(Current)
Mohammad Ali Jinnah University
University of Karachi
Northern University of Malaysia
University of Osijek
Wajeeha Aslam is an author at Iqra University specializing in business, marketing, and consumer behavior.
Publications per year
2016–2023
Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach
Shakeel Ul Rehman, Rafia Gulzar, Wajeeha Aslam · SAGE Open · 2022 · 116 citations · Full text
Business, Marketing, Marketing Management +14
Barriers in adoption of internet banking: A structural equation modeling - Neural network approach
Imtiaz Arif, Wajeeha Aslam, Yujong Hwang · Technology in Society · 2020 · 114 citations
Business, Information Technology, Banking +11
Underlying Factors Influencing Consumers’ Trust and Loyalty in E-commerce
Wajeeha Aslam, Annas Hussain, Kashif Farhat et al. · Business Perspectives and Research · 2019 · 113 citations
Business, Information Systems, Marketing +17
Green banking adoption practices: improving environmental, financial, and operational performance
Wajeeha Aslam, Syed Tehseen Jawaid · International Journal of Ethics and Systems · 2022 · 71 citations
Business, Environmental Management, Finance +15
Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan
Wajeeha Aslam, Marija Ham, Imtiaz Arif · Market-Tržište · 2017 · 67 citations · Full text
Business, Information Systems, Management Information Systems +17
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