Kashif Farhat

Underlying Factors Influencing Consumers’ Trust and Loyalty in E-commerce

Wajeeha Aslam, Annas Hussain, Kashif Farhat et al. · Business Perspectives and Research · 2019 · 113 citations

Business, Information Systems, Marketing +17

Chatbots in the frontline: drivers of acceptance

Wajeeha Aslam, Danish Ahmed Siddiqui, Imtiaz Arif et al. · Kybernetes · 2022 · 55 citations

Computing, Information Systems, Management Information Systems +17

Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Salleh · Journal of Marketing for HIGHER EDUCATION · 2020 · 50 citations

Business, Higher Education, Marketing +12

Regular to sustainable products: an account of environmentally concerned consumers in a developing economy

Wajeeha Aslam, Kashif Farhat, Imtiaz Arif · International Journal of Green Energy · 2020 · 47 citations

Natural Resources, Marketing, Consumer Behavior +16

Predicting the intention of generation M to choose family takaful and the role of halal certification

Kashif Farhat, Wajeeha Aslam · Journal of Islamic marketing · 2019 · 35 citations

Business, Marketing, Marketing Management +15