Lydia Windisch

The effect of product placement in computer games on brand attitude and recall

Thomas Mackay, Michael T. Ewing, Fiona J. Newton et al. · International Journal of Advertising · 2009 · 134 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +24

From whence it came

Peter Steyn, Michael T. Ewing, Gené van Heerden et al. · International Journal of Advertising · 2011 · 42 citations

Corporate reputation in the People’s Republic of China: A B2B perspective

Michael T. Ewing, Lydia Windisch, Fiona J. Newton · Industrial Marketing Management · 2010 · 32 citations

B2b Perspective, Corporate Reputation, Management +7

Using Second Life to Teach About Marketing in Second Life

Wade Halvorson, Lydia Windisch · Journal of Marketing Education · 2011 · 30 citations

Consumer Research, Education, Second Life +20

Indigenous Parents' Ratings of the Importance of Play, Indigenous Games and Language, and Early Childhood Education

Lydia Windisch, Vickii Jenvey, Marlene Drysdale · Australasian Journal of Early Childhood · 2003 · 22 citations · Full text

Family Involvement, Kindergarten Education, Language Development +24