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Thomas Mackay

TM

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Publications

1

Citations

134

H-Index

1

Active since

2009

Affiliations

Monash University(Current)

Thomas Mackay is an author at Monash University specializing in game design, consumer behavior, and interactive marketing.

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Top concepts

Publications per year

2009–2009

1

Publications

1

The effect of product placement in computer games on brand attitude and recall

Thomas Mackay, Michael T. Ewing, Fiona J. Newton et al. · International Journal of Advertising · 2009 · 134 citations

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