Gianpaolo Vignali

Latent consumers’ attitude to farmers’ markets in North West England

G.P. Archer, Judit García Sánchez, Gianpaolo Vignali et al. · British Food Journal · 2003 · 68 citations

Consumer Uncertainty, Consumer Study, Agricultural Economics +20

An exploration of the relationship between product selection criteria and engagement with 'show-rooming' and 'web-rooming' in the consumer's decision-making process

Louise F. Reid, Heather F. Ross, Gianpaolo Vignali · International Journal of Business and Globalisation · 2016 · 37 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

Technological Advancement in Fashion Online Retailing: A Comparative Study of Pakistan and UK Fashion E-Commerce

Sadia Idrees, Gianpaolo Vignali, Simeon Gill · International Journal of Economics and Management Engineering · 2020 · 30 citations

Online Customer Behavior, Mobile Commerce, Digital Marketing +11

AR atmospherics and virtual social presence impacts on customer experience and customer engagement behaviours

Ni Zeng, Daniella Ryding, Gianpaolo Vignali et al. · International Journal of Retail & Distribution Management · 2024 · 25 citations · Full text

Customer Experience, Customer Satisfaction, Social Presence Theory +21

Investigating how online fashion product page design affects the consumer's clothing fit appraisal

Courtney Chrimes, Rosy Boardman, Gianpaolo Vignali et al. · Journal of Consumer Behaviour · 2022 · 24 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +27