Concepedia

Heather F. Ross

HF

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Publications

2

Citations

54

H-Index

2

Active since

2016

Affiliations

University of Edinburgh(Current)

Heather F. Ross is an author at University of Edinburgh specializing in interactive marketing, user experience, and consumer behavior.

Top concepts

Publications per year

2016–2016

2

Publications

2

An exploration of the relationship between product selection criteria and engagement with 'show-rooming' and 'web-rooming' in the consumer's decision-making process

Louise F. Reid, Heather F. Ross, Gianpaolo Vignali · International Journal of Business and Globalisation · 2016 · 37 citations · Full text

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Augmented Reality Apparel: An Appraisal of Consumer Knowledge, Attitude and Behavioral Intentions

Heather F. Ross, Tina Harrison · 2016 · 17 citations

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