Erica Brady

Paradigms at play and implications for validity in social marketing research

Linda Brennan, Joseph Voros, Erica Brady · Journal of Social Marketing · 2011 · 50 citations · Full text

Business, Marketing, Marketing Management +9

Relating to marketing? Why relationship marketing works for not‐for‐profit organisations

Linda Brennan, Erica Brady · International Journal of Nonprofit and Voluntary Sector Marketing · 1999 · 44 citations

Business, Marketing, Marketing Management +6

Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria

Erica Brady, Jan Brace‐Govan, Linda Brennan et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 2010 · 38 citations

Public Affairs, Marketing, Nonprofit Management +8

Improving Firm Performance through NPD: The Role of Market Orientation, NPD Orientation and the NPD Process

Mike Reid, Erica Brady · Australasian Marketing Journal (AMJ) · 2012 · 30 citations

Business, Strategic Management, Strategy +17

The Raising of Corporate Sponsorship: A Behavioral Study

Linda Brennan, Wayne Binney, Erica Brady · Journal of Nonprofit & Public Sector Marketing · 2012 · 20 citations

Public Affairs, Marketing, Nonprofit Management +9