Asmai Ishak

Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Anas Hidayat, Tony Wijaya, Asmai Ishak et al. · Information · 2021 · 73 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

Arif Hartono, Asmai Ishak, Agus Abdurrahman et al. · Global Business Review · 2021 · 34 citations · Full text

Shopping Attitude, Consumer Economics, Consumer Study +19

The role of marketing managers' commitment and involvement in marketing strategy implementation

B. Ramaseshan, Asmai Ishak, Fazlul K. Rabbanee · Journal of Strategic Marketing · 2013 · 27 citations

Customer Satisfaction, Innovative Culture, Human Resource Management +16

Model of the Consumer Switching Behavior Related to Healthy Food Products

Anas Hidayat, Tony Wijaya, Asmai Ishak et al. · Sustainability · 2021 · 23 citations · Full text

Consumer Uncertainty, Consumer Study, Consumer Research +22

Interactive effects of marketing strategy formulation and implementation upon firm performance

B. Ramaseshan, Asmai Ishak, Russel Kingshott · Journal of Marketing Management · 2013 · 21 citations

Firm Performance, Market Attractiveness, Corporate Strategy +14